Programmatic forecast for 2017
New year is well underway. Almost every company is doing a summary from the past year. This is an excellent opportunity to describe the current situation of Internet advertising market, to compare it to other media, as well as estimates of the dynamics and the value of digital communication.
Rich Media Ad Units – choose the best
Rich Media – Interactive flash ads displaying over the content pages. It supports sound and video and has the size dimensions up to 640×480. This format allows to reach the high effectiveness of commercial advertising.
What you should know about Rich Media Ads?
Rich media banner is a new generation ad format, effectively promoting the brand and impacting the audience with interactive elements: sound, graphics, full-motion video, etc. This type of media advertising allows to make the advertisement more interesting due to its interactivity. Unlike standard animated images, it requires more complex technology development. At the same time, this format provides greater user involvement.