What is banner blidness?
Some experts say that the term of banner blidness is outdated. However internet users more and more often leave out informations that they perceive only as advertising. Although advertisement benchmarks have changed, banner blidness is still common. How to fight it effectively? Click „skip” We are living in the time where online advertisements are more popular than ever. We have the biggest internes user and advertisement percentage than ever. Over time, the recepients become tired because of a lot of online advertisements and have started to ignore them. Probably not many Internet users can admit that they never omitted advertising or installed adblock. It does not means that everybody who will 677u and is not interested in. Quite the opposite – in the case of an attempt to reach the target group, it is enough to remember a few important principles that increase the chances that we will not be…
Artificial intelligence – revolution for the advertising world
Artificial intelligence is a subject of articles written by the marketing industry. It is being talked about more and more often in the context of the market revolution. What is really meant by this concept? How will AI affect programmatic? What does AI give us? Artificial intelligence is a general term used to describe the ability of machines to perform specific tasks. AI collects all data, including those that are not structured and draws useful conclusions from them quickly. This allows marketers to make the right decisions faster. Artificial intelligence can also define which resources we should use for communication and which channel we should choose. Thanks to this, we are able to receive personalized ads not only on the basis of interests but also based on the mood or context of the shopping environment. How we use it today? Market uses AI in the media buying proces. AI makes…
Google introduces the first price auction model
In last weeks, Google announced that by the end of the year will introduce the first price auction model. Why did they decided to do this right now? What the first price auction is? Before the first price model has launched we have only the second price auction model. It consisted in the fact that the winner has to bought placement for one cent more than the second highest offer. Today we use mainly the first price auctions in which the winners pay as much as he actually offered – the highest price. Thus, the second price offer does not affect the final amount in any way. First price auction in Google Most DSP and SSP vendors switched to first price auctions much earlier than Google. Industry experts have wondered when this moment will come. This was extremely important due to the fact that the Google advertising ecosystem has globally…
How will the coming months change programmatic?
Last year RODO has starded a revolution in the Internet advertising market. This also applies to the programmatic model which is still waiting for a lot of changes. What else will influence its shape? The introduction of UE directive has made a lot of confusion. Despite this advertisers still want to ivnest in programmatic. According to Zenith, marketers want to spent 65% of budget from digital marketing on programmatic. So expenditure of programmatic advertising will increase from 70 mld USD in 2018 to 84 mld USD in 2019. Nevertheless it is not a secret that programmatic will be change a lot. Here you can find five more important issues that will shape this model in the near future: RODO will stop affect the decisions and actions. Last year, after the entry into force of this regulation, advertisers reduced programmatic use by 20-50%. Despite of the time market is still afraid…
How to increase revenue from the website?
Web content publishers are struggling with an increasing number of restrictions that significantly affect ad revenue. Numerous and new challenges are related to entry into force of Coalition for Better Ads, GDPR, the dynamism of mobile ads and the balanced media buying. The following article based on the experience of working with publishers presents 5 steps, thanks to which the website gets a higher monetization rate.
The future of programmatic model after GDPR
The basis of media buying in the programmatic model is precise targeting. Demography, geolocation, interests, shopping behavior – all this allows advertisers to reach the target audience with the message. However, the new regulations imposed by the GDPR cause a wide limitation of access to user data. This in turn forces advertisers to submit to the new digital reality. The changes we are witnessing are opportunity or a threat to the industry?
Ways to fight with adblocks
Blocking advertisements by Internet users is still a problem that strikes advertising industry. The biggest losses are recorded by publishers who earn money from displaying ads and content. However, there are ways to save income.
Maximizing revenues during the holiday season
Easter is not only a season of special discounts, but also tense time for advertisers. Without a doubt, the holiday season brings the highest CPM values throughout the year. It is important, that every publisher should have a strategy to use holidays to maximize website revenue. What is worth paying attention the most? Answer below.
Yield Riser on IOTX fairs in Dubai
Between 1 and 3 May 2018, Yield Riser – optimalization expert in a range of online advertising revenues, shows their offer on the Internet of Things Expo fairs in Dubai – one of the biggest technology event in the Middle East.
5 ways to increase fill rate
There are nearly one billion four hundred million websites on the Internet! A big part of them take advantege of advertising to earn money on traffic generate by visitors. For some publisher it is a main source of income and that is the reason they want to earn on every views as efficiently as possible. Fill rate come to succour them.