Anti AdBlock procedures and over 60% adrevenue growth!
We started to measure level of adblock users on our publisher’s web sites. In Poland we have one of the greatest % of adbolck users in Europe. The average is around 38%. We have noticed, that one of our publishers has around 50%, so we decided to do something with that. Publishers generally affraid to communicate with their visitors, however it is the key to success. Problem to solve over 50% of users are using adblock software. Solution Special communication to adblock users. Effects week to week comparison (week before changes, week after change) Page views + 3,8% no change Page views with ads + 39,5% significant eCPM + 28% probably because of retargeted ads to valuable users Total ad revenue + 60,8% great success!