The future of programmatic model after GDPR
The basis of media buying in the programmatic model is precise targeting. Demography, geolocation, interests, shopping behavior – all this allows advertisers to reach the target audience with the message. However, the new regulations imposed by the GDPR cause a wide limitation of access to user data. This in turn forces advertisers to submit to the new digital reality. The changes we are witnessing are opportunity or a threat to the industry?
Header bidding or waterfall – how it works and what is better?
As you probably know, waterfalling – programmatic model – has a new competitor. It’s a Header Bidding. In short, it’s a new way to monetize your inventory by allowing you to integrate with multiple programmatic companies. Some of the market experts claim that it’s a smarter way for making money from your website. Is it true or it is just another marketing trick?
Anti AdBlock procedures and over 60% adrevenue growth!
We started to measure level of adblock users on our publisher’s web sites. In Poland we have one of the greatest % of adbolck users in Europe. The average is around 38%. We have noticed, that one of our publishers has around 50%, so we decided to do something with that. Publishers generally affraid to communicate with their visitors, however it is the key to success. Problem to solve over 50% of users are using adblock software. Solution Special communication to adblock users. Effects week to week comparison (week before changes, week after change) Page views + 3,8% no change Page views with ads + 39,5% significant eCPM + 28% probably because of retargeted ads to valuable users Total ad revenue + 60,8% great success!
Polish display advertising ecosystem 2016 in a nutshell
There is no better way to see the trends of display advertising ecosystem than put it into clear market map. In each country this advertising landscape looks a little bit different. Together with YieldRiser’s team, we have produced market map of Polish online display advertising sector. Why the map is so important? “Ecosystem maps are a great way to frame a discussion around how an industry is structured and where it is going. Improve Digital has done a great job mapping the European landscape.” – Terence Kawaja, form LUMA Partners said. We totally agree that every European market has their own character and specifics. Just take a look at the German online advertising market – it gathers a huge number of sales houses, which are taking care of the programmatic and dedicated sales. On the other hand, UK – the most developed European market – makes huge percentage…