First Price Auction and Second Price Auction – basic differences
What is the First Price Auction model? We answered this question a few months ago in this post on our blog. It was shortly after Google announced the introduction of this ad sales model. Now we would like to compare the two most popular auction models and discuss the differences between them. What is Second Price Auction? Let’s start with an example. We have 3 bidders, each of them proposes the following amounts that they are willing to pay for an ad impression: The bidder – $3.00 Bidder – $3.60 Bidder – $3.30 Who of them wins? The winner will be the highest bidder 2 ($3.60), but the fee to be paid will be the second highest bid in the auction ($3.30) plus $0.01. In this example the winning bidder will pay exactly $3.31. Curiosity It is worth mentioning that the model currently called Second Price Auction,…
Google introduces the first price auction model
In last weeks, Google announced that by the end of the year will introduce the first price auction model. Why did they decided to do this right now? What the first price auction is? Before the first price model has launched we have only the second price auction model. It consisted in the fact that the winner has to bought placement for one cent more than the second highest offer. Today we use mainly the first price auctions in which the winners pay as much as he actually offered – the highest price. Thus, the second price offer does not affect the final amount in any way. First price auction in Google Most DSP and SSP vendors switched to first price auctions much earlier than Google. Industry experts have wondered when this moment will come. This was extremely important due to the fact that the Google advertising ecosystem has globally…
How to increase blog traffic?
Some time ago, websites could just spam and achieve success. However, after the introduction of website ranking and algorithms, this is not an option anymore. So, how to increase blog traffic today? Check out our tips.
Ad Refresh in Google ADX
Ad impression is a measurement for a number of times ad is appearing on a web page and viewed by visitors. It is determined by the number of times the particular page is loaded. However, ad impressions count may vary as there is no certain way to count them.