YIELDRISER LECTURE IN START-UP VILLAGE ZONE AT DMEXCO 2016
In a few weeks will take place the most important event in marketing trade – Dmexco fairs in Germany. We already know the program of conference, during which you can meet us.
YieldRiser at dmexco 2016
YieldRiser – the international expert in optimization of advertising revenue on the Internet – will participate in one of the world’s largest on-line marketing trade fair dmexco 2016. The event will be held between 14 and 15 September in Cologne, Germany.
Header bidding or waterfall – how it works and what is better?
As you probably know, waterfalling – programmatic model – has a new competitor. It’s a Header Bidding. In short, it’s a new way to monetize your inventory by allowing you to integrate with multiple programmatic companies. Some of the market experts claim that it’s a smarter way for making money from your website. Is it true or it is just another marketing trick?
6 differences between AdSense and Google Ad Exchange
I’m sure that most of the Publishers agree that Google AdSense and Ad Exchange are two of the must have tools in ad optimization space. When users’re starting the adventure with these solutions, they usually asking about differences between AdSense and Ad Exchange. Today we’re trying to make it clear for everyone. Take a look at our short summary.
Top 8 ad servers for publishers – choose the best!
It’s all about the money. We want to have more effective ad campaigns, more website traffic and control but also more engagement users to make more money from our website. The good news is that there are a plenty of tools that can help us to achieve all of these goals. Just take a look at the top 8 ad servers for publishers which can move your website on the pretty new level.