Category Archives: programmatic

Making money online from displaying ads on your blog/website is not something unusual these days. In the age of digital it is rather rare not to be present online and to endeavour the monetary side of it. For that reason, we decided to write several most useful tips for Publishers using AdSense.

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In September 2015 Google AdSense has implemented the new feature called Page-level Ads, which was created especially for mobile-optimised versions of websites or blogs. There are few things that you should definitely know about.

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As you probably know, waterfalling – programmatic model – has a new competitor. It’s a Header Bidding. In short, it’s a new way to monetize your inventory by allowing you to integrate with multiple programmatic companies. Some of the market experts claim that it’s a smarter way for making money from your website. Is it true or it is just another marketing trick?

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google adsense vs doubleclick adexchange

I’m sure that most of the Publishers agree that Google AdSense and Ad Exchange are two of the must have tools in ad optimization space. When users’re starting the adventure with these solutions, they usually asking about differences between AdSense and Ad Exchange. Today we’re trying to make it clear for everyone. Take a look at our short summary.

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