There is no better way to see the trends of display advertising ecosystem than put it into clear market map. In each country this advertising landscape looks a little bit different. Together with YieldRiser’s team, we have produced market map of Polish online display advertising sector.   Why the map is so important? “Ecosystem maps are a great way to frame a discussion around how an industry is structured and where it is going. Improve Digital has done a great job mapping the European landscape.” – Terence Kawaja, form LUMA Partners said.   We totally agree that every European market has their own character and specifics. Just take a look at the German online advertising market – it gathers a huge number of sales houses, which are taking care of the programmatic and dedicated sales. On the other hand, UK – the most developed European market – makes huge percentage…

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This is our first post on our Company’s Blog. We will give you a lot of advices, best practices, case studies and information about web site monetization and increasing ad revenues. We are going to publish here every week, short or longer comments according to present situation on the market. Hope you enjoy it. YieldRiser Team