Tag Archives: ecosystem

There is no better way to see the trends of display advertising ecosystem than put it into clear market map. In each country this advertising landscape looks a little bit different. Together with YieldRiser’s team, we have produced market map of Polish online display advertising sector.   Why the map is so important? “Ecosystem maps are a great way to frame a discussion around how an industry is structured and where it is going. Improve Digital has done a great job mapping the European landscape.” – Terence Kawaja, form LUMA Partners said.   We totally agree that every European market has their own character and specifics. Just take a look at the German online advertising market – it gathers a huge number of sales houses, which are taking care of the programmatic and dedicated sales. On the other hand, UK – the most developed European market – makes huge percentage…

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