Programmatic Advertising
How to construct sales within programmatic? Open and closed auctions, fixed-price transactions, reserved inventory or no guaranteed – if you have not yet learned to understand this “cuisine”, read the article below!
Automated Guaranteed explained
The modern Age of Digital dictates the new rules of how to do business, which every successful entrepreneur needs to adopt and, what is more important, do it very fast. Businesses receive the significant part of its revenue from online advertising. Obviously, this induces many companies to increase their ad spending, that way developing the industry and creating the conditions for furthering the innovations. We decided to introduce you with some basic concepts.
Private Marketplace – definition and benefits
The online advertisement industry is changing rapidly. Sometimes it gets confusing and very hard to keep up with all the innovations and new terms, especially when different players use different terminology for the same things. We decided to initiate two-weeks introduction into some confusing terms and to explain them in details. Let’s start from the Private Marketplace – definition and its benefits for both Publishers and Advertisers.