Is holistic yield a new trend?
The direction of online advertising development, especially in solutions for large online publishers, is increasingly becoming the cooperation of two, seemingly a little different worlds. It’s about direct sales and Programmatic – a combination of these areas, now is under the holistic yield management banner. What is the trend, and what the benefits of using it?
Automated Guaranteed explained
The modern Age of Digital dictates the new rules of how to do business, which every successful entrepreneur needs to adopt and, what is more important, do it very fast. Businesses receive the significant part of its revenue from online advertising. Obviously, this induces many companies to increase their ad spending, that way developing the industry and creating the conditions for furthering the innovations. We decided to introduce you with some basic concepts.