Is holistic yield a new trend?
The direction of online advertising development, especially in solutions for large online publishers, is increasingly becoming the cooperation of two, seemingly a little different worlds. It’s about direct sales and Programmatic – a combination of these areas, now is under the holistic yield management banner. What is the trend, and what the benefits of using it?
Programmatic Advertising
How to construct sales within programmatic? Open and closed auctions, fixed-price transactions, reserved inventory or no guaranteed – if you have not yet learned to understand this “cuisine”, read the article below!