6 differences between AdSense and Google Ad Exchange
I’m sure that most of the Publishers agree that Google AdSense and Ad Exchange are two of the must have tools in ad optimization space. When users’re starting the adventure with these solutions, they usually asking about differences between AdSense and Ad Exchange. Today we’re trying to make it clear for everyone. Take a look at our short summary.
Top 8 ad servers for publishers – choose the best!
It’s all about the money. We want to have more effective ad campaigns, more website traffic and control but also more engagement users to make more money from our website. The good news is that there are a plenty of tools that can help us to achieve all of these goals. Just take a look at the top 8 ad servers for publishers which can move your website on the pretty new level.
Anti AdBlock procedures and over 60% adrevenue growth!
We started to measure level of adblock users on our publisher’s web sites. In Poland we have one of the greatest % of adbolck users in Europe. The average is around 38%. We have noticed, that one of our publishers has around 50%, so we decided to do something with that. Publishers generally affraid to communicate with their visitors, however it is the key to success. Problem to solve over 50% of users are using adblock software. Solution Special communication to adblock users. Effects week to week comparison (week before changes, week after change) Page views + 3,8% no change Page views with ads + 39,5% significant eCPM + 28% probably because of retargeted ads to valuable users Total ad revenue + 60,8% great success!
Hello World
This is our first post on our Company’s Blog. We will give you a lot of advices, best practices, case studies and information about web site monetization and increasing ad revenues. We are going to publish here every week, short or longer comments according to present situation on the market. Hope you enjoy it. YieldRiser Team