Top 8 ad servers for publishers – choose the best!
It’s all about the money. We want to have more effective ad campaigns, more website traffic and control but also more engagement users to make more money from our website. The good news is that there are a plenty of tools that can help us to achieve all of these goals. Just take a look at the top 8 ad servers for publishers which can move your website on the pretty new level.
Anti AdBlock procedures and over 60% adrevenue growth!
We started to measure level of adblock users on our publisher’s web sites. In Poland we have one of the greatest % of adbolck users in Europe. The average is around 38%. We have noticed, that one of our publishers has around 50%, so we decided to do something with that. Publishers generally affraid to communicate with their visitors, however it is the key to success. Problem to solve over 50% of users are using adblock software. Solution Special communication to adblock users. Effects week to week comparison (week before changes, week after change) Page views + 3,8% no change Page views with ads + 39,5% significant eCPM + 28% probably because of retargeted ads to valuable users Total ad revenue + 60,8% great success!