Advertising initiative ads.txt
Technological changes, user expectations and recently formed Better Ads coalition make the online advertising market a real revolution. Transparency and automation process of purchase and sale becoming complicated. Experts said that ads.txt file – placed on the publisher’s website should be the solution.
Cross devices in programmatic
Poles spend more than 6 h on Internet each day, of which 4.4 h on desktops and 1.3 h on mobile devices – according to We are social report published in 2016. Last year, the number of mobile users could increase significantly. However, this does not mean that Poles spend less time on the desktop. Surfing the Internet spread over several devices, depending on where we are. How use their advertising power?
Make your ads more viewable
Visibility of the ad is important for both as well as advertisers and Google. Effective advertising reaches a wide audience, encouraging them to take specific action, for example visit site, make a purchase or contact the store. What is viewability and how it is affect on advertising?