Category Archives: optimization

In a few weeks will take place the most important event in marketing trade – Dmexco fairs in Germany. We already know the program of conference, during which you can meet us.

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YieldRiser – the international expert in optimization of advertising revenue on the Internet – will participate in one of the world’s largest on-line marketing trade fair dmexco 2016. The event will be held between 14 and 15 September in Cologne, Germany.

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Have you ever wondered to put an advert in your text or website, but not to overwhelm your recipient at the same time? There is a good neutral way to make it, called in-text ads.

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Some time ago, websites could just spam and achieve success. However, after the introduction of website ranking and algorithms, this is not an option anymore. So, how to increase blog traffic today? Check out our tips.

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Blogs become not only place to express opinion, but perfect tool to earn money. Running a blog could be very lucrative, only if you know how to make money blogging. If you don’t, here are the answers!

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Matched content is relatively new feature (it was launched in April this year) of Google AdSense for better interaction with site’s audience. This tool allows you to promote your articles to website visitors. We prepared the list of few major information about matched content. If you are an active on-line ad market player, you will definitely have to check it out. 

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Ad impression is a measurement for a number of times ad is appearing on a web page and viewed by visitors. It is determined by the number of times the particular page is loaded. However, ad impressions count may vary as there is no certain way to count them.

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Advertising became an integrate part of our lives, especially in Internet. Almost every company invest in online marketing, but not all of them know how to do it. If you want to be seen on website, you have to choose most effective ads formats. Below is a short guide on format of Internet ads.

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Rich Media – Interactive flash ads displaying over the content pages. It supports sound and video and has the size dimensions up to 640×480. This format allows to reach the high effectiveness of commercial advertising.

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Rich media banner is a new generation ad format, effectively promoting the brand and impacting the audience with interactive elements: sound, graphics, full-motion video, etc. This type of media advertising allows to make the advertisement more interesting due to its interactivity. Unlike standard animated images, it requires more complex technology development. At the same time, this format provides greater user involvement.

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