Header bidding or waterfall – how it works and what is better?
As you probably know, waterfalling – programmatic model – has a new competitor. It’s a Header Bidding. In short, it’s a new way to monetize your inventory by allowing you to integrate with multiple programmatic companies. Some of the market experts claim that it’s a smarter way for making money from your website. Is it true or it is just another marketing trick?
The most popular AdSense violations
Google is a multinational company, which always tries to improve their services and keep their content clean for users’ best experience. For that reason it is important to monitor and control the kind of ads and websites, which have content that one may find offensive, inappropriate, unfair or forcing users for something. Therefore, for those publishers, who use Google AdSense on their web sites it is often a challenge to keep up with all the requirements and avoid ban from Google. In this article you will find the list of possible violations. If your web site have already been banned, there is a way of checking the reasons of such measures. It is extremely important to know policies and to check frequently whether your site have received any violations notifications on your Ad Sense. While there are more than 15 major points, which consist of many other sub-points, it appears…
Top 8 ad servers for publishers – choose the best!
It’s all about the money. We want to have more effective ad campaigns, more website traffic and control but also more engagement users to make more money from our website. The good news is that there are a plenty of tools that can help us to achieve all of these goals. Just take a look at the top 8 ad servers for publishers which can move your website on the pretty new level.
Polish display advertising ecosystem 2016 in a nutshell
There is no better way to see the trends of display advertising ecosystem than put it into clear market map. In each country this advertising landscape looks a little bit different. Together with YieldRiser’s team, we have produced market map of Polish online display advertising sector. Why the map is so important? “Ecosystem maps are a great way to frame a discussion around how an industry is structured and where it is going. Improve Digital has done a great job mapping the European landscape.” – Terence Kawaja, form LUMA Partners said. We totally agree that every European market has their own character and specifics. Just take a look at the German online advertising market – it gathers a huge number of sales houses, which are taking care of the programmatic and dedicated sales. On the other hand, UK – the most developed European market – makes huge percentage…