Tag Archives: advertising

Have you ever wondered to put an advert in your text or website, but not to overwhelm your recipient at the same time? There is a good neutral way to make it, called in-text ads.

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Matched content is relatively new feature (it was launched in April this year) of Google AdSense for better interaction with site’s audience. This tool allows you to promote your articles to website visitors. We prepared the list of few major information about matched content. If you are an active on-line ad market player, you will definitely have to check it out. 

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Advertising became an integrate part of our lives, especially in Internet. Almost every company invest in online marketing, but not all of them know how to do it. If you want to be seen on website, you have to choose most effective ads formats. Below is a short guide on format of Internet ads.

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Rich Media – Interactive flash ads displaying over the content pages. It supports sound and video and has the size dimensions up to 640×480. This format allows to reach the high effectiveness of commercial advertising.

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Rich media banner is a new generation ad format, effectively promoting the brand and impacting the audience with interactive elements: sound, graphics, full-motion video, etc. This type of media advertising allows to make the advertisement more interesting due to its interactivity. Unlike standard animated images, it requires more complex technology development. At the same time, this format provides greater user involvement.

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How to construct sales within programmatic? Open and closed auctions, fixed-price transactions, reserved inventory or no guaranteed – if you have not yet learned to understand this “cuisine”, read the article below!

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The online advertisement industry is changing rapidly. Sometimes it gets confusing and very hard to keep up with all the innovations and new terms, especially when different players use different terminology for the same things. We decided to initiate two-weeks introduction into some confusing terms and to explain them in details. Let’s start from the Private Marketplace – definition and its benefits for both Publishers and Advertisers.

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Making money online from displaying ads on your blog/website is not something unusual these days. In the age of digital it is rather rare not to be present online and to endeavour the monetary side of it. For that reason, we decided to write several most useful tips for Publishers using AdSense.

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Photo credit: Official GDC via Foter.com / CC BY

Over the last decade the share of Internet advertising industry have grown dramatically and many of the current researches suggest that this is an ongoing trend. We prepared the list of 6 main forecasts that will be dominated in 2016. If you are an active on-line ad market player, you will definitely have to check it out.

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In September 2015 Google AdSense has implemented the new feature called Page-level Ads, which was created especially for mobile-optimised versions of websites or blogs. There are few things that you should definitely know about.

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