Category Archives: advertising

We live in an era where the demand for supplies of the Internet is huge. Surf the Internet can expose ourselves to a lot of dangers that may jeopardize the operation of our devices. On the downside, it is an ideal opportunity for hackers to steal our valuable information. All malicious programs are referred to as “malware” – short version of malicious software.

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Poland is among top countries with the most number of Internet users that block ads. They use different software without any consequences. However, the situation begins to change. Polish publishers go to war with adblocks and restrict content for people who use them.

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New year is well underway. Almost every company is doing a summary from the past year. This is an excellent opportunity to describe the current situation of Internet advertising market, to compare it to other media, as well as estimates of the dynamics and the value of digital communication.

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Visibility of the ad is important for both as well as advertisers and Google. Effective advertising reaches a wide audience, encouraging them to take specific action, for example visit site, make a purchase or contact the store. What is viewability and how it is affect on advertising?

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The direction of online advertising development, especially in solutions for large online publishers, is increasingly becoming the cooperation of two, seemingly a little different worlds. It’s about direct sales and Programmatic – a combination of these areas, now is under the holistic yield management banner. What is the trend, and what the benefits of using it?

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In a few weeks will take place the most important event in marketing trade – Dmexco fairs in Germany. We already know the program of conference, during which you can meet us.

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YieldRiser – the international expert in optimization of advertising revenue on the Internet – will participate in one of the world’s largest on-line marketing trade fair dmexco 2016. The event will be held between 14 and 15 September in Cologne, Germany.

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Have you ever wondered to put an advert in your text or website, but not to overwhelm your recipient at the same time? There is a good neutral way to make it, called in-text ads.

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Some time ago, websites could just spam and achieve success. However, after the introduction of website ranking and algorithms, this is not an option anymore. So, how to increase blog traffic today? Check out our tips.

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Blogs become not only place to express opinion, but perfect tool to earn money. Running a blog could be very lucrative, only if you know how to make money blogging. If you don’t, here are the answers!

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