YIELDRISER LECTURE IN START-UP VILLAGE ZONE AT DMEXCO 2016
In a few weeks will take place the most important event in marketing trade – Dmexco fairs in Germany. We already know the program of conference, during which you can meet us.
YieldRiser at dmexco 2016
YieldRiser – the international expert in optimization of advertising revenue on the Internet – will participate in one of the world’s largest on-line marketing trade fair dmexco 2016. The event will be held between 14 and 15 September in Cologne, Germany.
How to increase blog traffic?
Some time ago, websites could just spam and achieve success. However, after the introduction of website ranking and algorithms, this is not an option anymore. So, how to increase blog traffic today? Check out our tips.
7 ways to monetize your blog
Blogs become not only place to express opinion, but perfect tool to earn money. Running a blog could be very lucrative, only if you know how to make money blogging. If you don’t, here are the answers!
How to reach the audience thanks to Matched Content?
Matched content is relatively new feature (it was launched in April this year) of Google AdSense for better interaction with site’s audience. This tool allows you to promote your articles to website visitors. We prepared the list of few major information about matched content. If you are an active on-line ad market player, you will definitely have to check it out.
Ad Refresh in Google ADX
Ad impression is a measurement for a number of times ad is appearing on a web page and viewed by visitors. It is determined by the number of times the particular page is loaded. However, ad impressions count may vary as there is no certain way to count them.
Out-Stream Video Formats in a nutshell
The practice shows that nowadays the most of media budgets in forward-minded companies are spent for videos. Unfortunately, for many companies pre-roll ads are too expensive to include into their advertising strategy. However, that doesn’t mean that they do not have other options. The introduction of the out-stream video ads has shifted the forces and made them more accessible.
Programmatic Advertising
How to construct sales within programmatic? Open and closed auctions, fixed-price transactions, reserved inventory or no guaranteed – if you have not yet learned to understand this “cuisine”, read the article below!
Automated Guaranteed explained
The modern Age of Digital dictates the new rules of how to do business, which every successful entrepreneur needs to adopt and, what is more important, do it very fast. Businesses receive the significant part of its revenue from online advertising. Obviously, this induces many companies to increase their ad spending, that way developing the industry and creating the conditions for furthering the innovations. We decided to introduce you with some basic concepts.
Private Marketplace – definition and benefits
The online advertisement industry is changing rapidly. Sometimes it gets confusing and very hard to keep up with all the innovations and new terms, especially when different players use different terminology for the same things. We decided to initiate two-weeks introduction into some confusing terms and to explain them in details. Let’s start from the Private Marketplace – definition and its benefits for both Publishers and Advertisers.