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Some time ago, websites could just spam and achieve success. However, after the introduction of website ranking and algorithms, this is not an option anymore. So, how to increase blog traffic today? Check out our tips.

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Blogs become not only place to express opinion, but perfect tool to earn money. Running a blog could be very lucrative, only if you know how to make money blogging. If you don’t, here are the answers!

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Matched content is relatively new feature (it was launched in April this year) of Google AdSense for better interaction with site’s audience. This tool allows you to promote your articles to website visitors. We prepared the list of few major information about matched content. If you are an active on-line ad market player, you will definitely have to check it out. 

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Ad impression is a measurement for a number of times ad is appearing on a web page and viewed by visitors. It is determined by the number of times the particular page is loaded. However, ad impressions count may vary as there is no certain way to count them.

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Advertising became an integrate part of our lives, especially in Internet. Almost every company invest in online marketing, but not all of them know how to do it. If you want to be seen on website, you have to choose most effective ads formats. Below is a short guide on format of Internet ads.

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Rich Media – Interactive flash ads displaying over the content pages. It supports sound and video and has the size dimensions up to 640×480. This format allows to reach the high effectiveness of commercial advertising.

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Rich media banner is a new generation ad format, effectively promoting the brand and impacting the audience with interactive elements: sound, graphics, full-motion video, etc. This type of media advertising allows to make the advertisement more interesting due to its interactivity. Unlike standard animated images, it requires more complex technology development. At the same time, this format provides greater user involvement.

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The practice shows that nowadays the most of media budgets in forward-minded companies are spent for videos. Unfortunately, for many companies pre-roll ads are too expensive to include into their advertising strategy. However, that doesn’t mean that they do not have other options. The introduction of the out-stream video ads has shifted the forces and made them more accessible.

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Video allows to obtain information quickly and vividly, making viewers feel all sorts of different emotions and to meet their entertainment needs. Video in internet is a modern and very effective alternative to television. How to monetize video-content on the website? We prepared the list of 6 main tips.

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How to construct sales within programmatic? Open and closed auctions, fixed-price transactions, reserved inventory or no guaranteed – if you have not yet learned to understand this “cuisine”, read the article below!

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