First Price Auction and Second Price Auction – basic differences
What is the First Price Auction model? We answered this question a few months ago in this post on our blog. It was shortly after Google announced the introduction of this ad sales model. Now we would like to compare the two most popular auction models and discuss the differences between them. What is Second Price Auction? Let’s start with an example. We have 3 bidders, each of them proposes the following amounts that they are willing to pay for an ad impression: The bidder – $3.00 Bidder – $3.60 Bidder – $3.30 Who of them wins? The winner will be the highest bidder 2 ($3.60), but the fee to be paid will be the second highest bid in the auction ($3.30) plus $0.01. In this example the winning bidder will pay exactly $3.31. Curiosity It is worth mentioning that the model currently called Second Price Auction,…
What is banner blidness?
Some experts say that the term of banner blidness is outdated. However internet users more and more often leave out informations that they perceive only as advertising. Although advertisement benchmarks have changed, banner blidness is still common. How to fight it effectively? Click „skip” We are living in the time where online advertisements are more popular than ever. We have the biggest internes user and advertisement percentage than ever. Over time, the recepients become tired because of a lot of online advertisements and have started to ignore them. Probably not many Internet users can admit that they never omitted advertising or installed adblock. It does not means that everybody who will 677u and is not interested in. Quite the opposite – in the case of an attempt to reach the target group, it is enough to remember a few important principles that increase the chances that we will not be…
Artificial intelligence – revolution for the advertising world
Artificial intelligence is a subject of articles written by the marketing industry. It is being talked about more and more often in the context of the market revolution. What is really meant by this concept? How will AI affect programmatic? What does AI give us? Artificial intelligence is a general term used to describe the ability of machines to perform specific tasks. AI collects all data, including those that are not structured and draws useful conclusions from them quickly. This allows marketers to make the right decisions faster. Artificial intelligence can also define which resources we should use for communication and which channel we should choose. Thanks to this, we are able to receive personalized ads not only on the basis of interests but also based on the mood or context of the shopping environment. How we use it today? Market uses AI in the media buying proces. AI makes…
The future of programmatic model after GDPR
The basis of media buying in the programmatic model is precise targeting. Demography, geolocation, interests, shopping behavior – all this allows advertisers to reach the target audience with the message. However, the new regulations imposed by the GDPR cause a wide limitation of access to user data. This in turn forces advertisers to submit to the new digital reality. The changes we are witnessing are opportunity or a threat to the industry?
Maximizing revenues during the holiday season
Easter is not only a season of special discounts, but also tense time for advertisers. Without a doubt, the holiday season brings the highest CPM values throughout the year. It is important, that every publisher should have a strategy to use holidays to maximize website revenue. What is worth paying attention the most? Answer below.
Publisher’s guide to video advertising
Due to a great number of formats and the viewers’ attention focused on image, digital video advertising gives the publishers a chance to increase revenues from advertising space. Creating an effective strategy for video monetization is only possible with the right method, accurate measurement and optimization. How to do it? The answer is to be found in the following article.
Advertising initiative ads.txt
Technological changes, user expectations and recently formed Better Ads coalition make the online advertising market a real revolution. Transparency and automation process of purchase and sale becoming complicated. Experts said that ads.txt file – placed on the publisher’s website should be the solution.
Beware of these 3 popular types of malware
We live in an era where the demand for supplies of the Internet is huge. Surf the Internet can expose ourselves to a lot of dangers that may jeopardize the operation of our devices. On the downside, it is an ideal opportunity for hackers to steal our valuable information. All malicious programs are referred to as “malware” – short version of malicious software.
Programmatic forecast for 2017
New year is well underway. Almost every company is doing a summary from the past year. This is an excellent opportunity to describe the current situation of Internet advertising market, to compare it to other media, as well as estimates of the dynamics and the value of digital communication.
Make your ads more viewable
Visibility of the ad is important for both as well as advertisers and Google. Effective advertising reaches a wide audience, encouraging them to take specific action, for example visit site, make a purchase or contact the store. What is viewability and how it is affect on advertising?