Programmatic forecast for 2017
New year is well underway. Almost every company is doing a summary from the past year. This is an excellent opportunity to describe the current situation of Internet advertising market, to compare it to other media, as well as estimates of the dynamics and the value of digital communication.
Make your ads more viewable
Visibility of the ad is important for both as well as advertisers and Google. Effective advertising reaches a wide audience, encouraging them to take specific action, for example visit site, make a purchase or contact the store. What is viewability and how it is affect on advertising?
Is holistic yield a new trend?
The direction of online advertising development, especially in solutions for large online publishers, is increasingly becoming the cooperation of two, seemingly a little different worlds. It’s about direct sales and Programmatic – a combination of these areas, now is under the holistic yield management banner. What is the trend, and what the benefits of using it?
YIELDRISER LECTURE IN START-UP VILLAGE ZONE AT DMEXCO 2016
In a few weeks will take place the most important event in marketing trade – Dmexco fairs in Germany. We already know the program of conference, during which you can meet us.
YieldRiser at dmexco 2016
YieldRiser – the international expert in optimization of advertising revenue on the Internet – will participate in one of the world’s largest on-line marketing trade fair dmexco 2016. The event will be held between 14 and 15 September in Cologne, Germany.
In-text ads – the way to advertise less obvious
Have you ever wondered to put an advert in your text or website, but not to overwhelm your recipient at the same time? There is a good neutral way to make it, called in-text ads.
How to increase blog traffic?
Some time ago, websites could just spam and achieve success. However, after the introduction of website ranking and algorithms, this is not an option anymore. So, how to increase blog traffic today? Check out our tips.
7 ways to monetize your blog
Blogs become not only place to express opinion, but perfect tool to earn money. Running a blog could be very lucrative, only if you know how to make money blogging. If you don’t, here are the answers!
How to reach the audience thanks to Matched Content?
Matched content is relatively new feature (it was launched in April this year) of Google AdSense for better interaction with site’s audience. This tool allows you to promote your articles to website visitors. We prepared the list of few major information about matched content. If you are an active on-line ad market player, you will definitely have to check it out.
Ad Refresh in Google ADX
Ad impression is a measurement for a number of times ad is appearing on a web page and viewed by visitors. It is determined by the number of times the particular page is loaded. However, ad impressions count may vary as there is no certain way to count them.