Out-Stream Video Formats in a nutshell
The practice shows that nowadays the most of media budgets in forward-minded companies are spent for videos. Unfortunately, for many companies pre-roll ads are too expensive to include into their advertising strategy. However, that doesn’t mean that they do not have other options. The introduction of the out-stream video ads has shifted the forces and made them more accessible.
How to monetize video-content on the website?
Video allows to obtain information quickly and vividly, making viewers feel all sorts of different emotions and to meet their entertainment needs. Video in internet is a modern and very effective alternative to television. How to monetize video-content on the website? We prepared the list of 6 main tips.
Programmatic Advertising
How to construct sales within programmatic? Open and closed auctions, fixed-price transactions, reserved inventory or no guaranteed – if you have not yet learned to understand this “cuisine”, read the article below!
Automated Guaranteed explained
The modern Age of Digital dictates the new rules of how to do business, which every successful entrepreneur needs to adopt and, what is more important, do it very fast. Businesses receive the significant part of its revenue from online advertising. Obviously, this induces many companies to increase their ad spending, that way developing the industry and creating the conditions for furthering the innovations. We decided to introduce you with some basic concepts.
Private Marketplace – definition and benefits
The online advertisement industry is changing rapidly. Sometimes it gets confusing and very hard to keep up with all the innovations and new terms, especially when different players use different terminology for the same things. We decided to initiate two-weeks introduction into some confusing terms and to explain them in details. Let’s start from the Private Marketplace – definition and its benefits for both Publishers and Advertisers.
AdSense facts and tips every Publisher should know
Making money online from displaying ads on your blog/website is not something unusual these days. In the age of digital it is rather rare not to be present online and to endeavour the monetary side of it. For that reason, we decided to write several most useful tips for Publishers using AdSense.
The top 6 online advertisement trends in 2016
Over the last decade the share of Internet advertising industry have grown dramatically and many of the current researches suggest that this is an ongoing trend. We prepared the list of 6 main forecasts that will be dominated in 2016. If you are an active on-line ad market player, you will definitely have to check it out.
What you should know about Page-level Ads?
In September 2015 Google AdSense has implemented the new feature called Page-level Ads, which was created especially for mobile-optimised versions of websites or blogs. There are few things that you should definitely know about.
Header bidding or waterfall – how it works and what is better?
As you probably know, waterfalling – programmatic model – has a new competitor. It’s a Header Bidding. In short, it’s a new way to monetize your inventory by allowing you to integrate with multiple programmatic companies. Some of the market experts claim that it’s a smarter way for making money from your website. Is it true or it is just another marketing trick?
