Automated Guaranteed explained
The modern Age of Digital dictates the new rules of how to do business, which every successful entrepreneur needs to adopt and, what is more important, do it very fast. Businesses receive the significant part of its revenue from online advertising. Obviously, this induces many companies to increase their ad spending, that way developing the industry and creating the conditions for furthering the innovations. We decided to introduce you with some basic concepts.
Private Marketplace – definition and benefits
The online advertisement industry is changing rapidly. Sometimes it gets confusing and very hard to keep up with all the innovations and new terms, especially when different players use different terminology for the same things. We decided to initiate two-weeks introduction into some confusing terms and to explain them in details. Let’s start from the Private Marketplace – definition and its benefits for both Publishers and Advertisers.
AdSense facts and tips every Publisher should know
Making money online from displaying ads on your blog/website is not something unusual these days. In the age of digital it is rather rare not to be present online and to endeavour the monetary side of it. For that reason, we decided to write several most useful tips for Publishers using AdSense.
The top 6 online advertisement trends in 2016
Over the last decade the share of Internet advertising industry have grown dramatically and many of the current researches suggest that this is an ongoing trend. We prepared the list of 6 main forecasts that will be dominated in 2016. If you are an active on-line ad market player, you will definitely have to check it out.
What you should know about Page-level Ads?
In September 2015 Google AdSense has implemented the new feature called Page-level Ads, which was created especially for mobile-optimised versions of websites or blogs. There are few things that you should definitely know about.
Header bidding or waterfall – how it works and what is better?
As you probably know, waterfalling – programmatic model – has a new competitor. It’s a Header Bidding. In short, it’s a new way to monetize your inventory by allowing you to integrate with multiple programmatic companies. Some of the market experts claim that it’s a smarter way for making money from your website. Is it true or it is just another marketing trick?
The most popular AdSense violations
Google is a multinational company, which always tries to improve their services and keep their content clean for users’ best experience. For that reason it is important to monitor and control the kind of ads and websites, which have content that one may find offensive, inappropriate, unfair or forcing users for something. Therefore, for those publishers, who use Google AdSense on their web sites it is often a challenge to keep up with all the requirements and avoid ban from Google. In this article you will find the list of possible violations. If your web site have already been banned, there is a way of checking the reasons of such measures. It is extremely important to know policies and to check frequently whether your site have received any violations notifications on your Ad Sense. While there are more than 15 major points, which consist of many other sub-points, it appears…
6 differences between AdSense and Google Ad Exchange
I’m sure that most of the Publishers agree that Google AdSense and Ad Exchange are two of the must have tools in ad optimization space. When users’re starting the adventure with these solutions, they usually asking about differences between AdSense and Ad Exchange. Today we’re trying to make it clear for everyone. Take a look at our short summary.
Top 8 ad servers for publishers – choose the best!
It’s all about the money. We want to have more effective ad campaigns, more website traffic and control but also more engagement users to make more money from our website. The good news is that there are a plenty of tools that can help us to achieve all of these goals. Just take a look at the top 8 ad servers for publishers which can move your website on the pretty new level.
Anti AdBlock procedures and over 60% adrevenue growth!
We started to measure level of adblock users on our publisher’s web sites. In Poland we have one of the greatest % of adbolck users in Europe. The average is around 38%. We have noticed, that one of our publishers has around 50%, so we decided to do something with that. Publishers generally affraid to communicate with their visitors, however it is the key to success. Problem to solve over 50% of users are using adblock software. Solution Special communication to adblock users. Effects week to week comparison (week before changes, week after change) Page views + 3,8% no change Page views with ads + 39,5% significant eCPM + 28% probably because of retargeted ads to valuable users Total ad revenue + 60,8% great success!