Publisher’s guide to video advertising
Due to a great number of formats and the viewers’ attention focused on image, digital video advertising gives the publishers a chance to increase revenues from advertising space. Creating an effective strategy for video monetization is only possible with the right method, accurate measurement and optimization. How to do it? The answer is to be found in the following article.
Advertising initiative ads.txt
Technological changes, user expectations and recently formed Better Ads coalition make the online advertising market a real revolution. Transparency and automation process of purchase and sale becoming complicated. Experts said that ads.txt file – placed on the publisher’s website should be the solution.
Cross devices in programmatic
Poles spend more than 6 h on Internet each day, of which 4.4 h on desktops and 1.3 h on mobile devices – according to We are social report published in 2016. Last year, the number of mobile users could increase significantly. However, this does not mean that Poles spend less time on the desktop. Surfing the Internet spread over several devices, depending on where we are. How use their advertising power?
Uncommon advertising formats – part 2
Ad visibility is a key to measure how well your ads are performing. Proper configuration and selection of suitable format guarantees effective communication. Despite of the dominance of standard advertising formats, new and creative formats types are coming to the industry.
Uncommon advertising formats
Online advertising has become an inseparable part of all marketing budgets of companies around the world. No wonder. There are over 3.5 billion active Internet users. How to reach them with advertising message?
Beware of these 3 popular types of malware
We live in an era where the demand for supplies of the Internet is huge. Surf the Internet can expose ourselves to a lot of dangers that may jeopardize the operation of our devices. On the downside, it is an ideal opportunity for hackers to steal our valuable information. All malicious programs are referred to as “malware” – short version of malicious software.
How to outfox adblock?
Poland is among top countries with the most number of Internet users that block ads. They use different software without any consequences. However, the situation begins to change. Polish publishers go to war with adblocks and restrict content for people who use them.
Programmatic forecast for 2017
New year is well underway. Almost every company is doing a summary from the past year. This is an excellent opportunity to describe the current situation of Internet advertising market, to compare it to other media, as well as estimates of the dynamics and the value of digital communication.
Make your ads more viewable
Visibility of the ad is important for both as well as advertisers and Google. Effective advertising reaches a wide audience, encouraging them to take specific action, for example visit site, make a purchase or contact the store. What is viewability and how it is affect on advertising?
Is holistic yield a new trend?
The direction of online advertising development, especially in solutions for large online publishers, is increasingly becoming the cooperation of two, seemingly a little different worlds. It’s about direct sales and Programmatic – a combination of these areas, now is under the holistic yield management banner. What is the trend, and what the benefits of using it?