First Price Auction and Second Price Auction – basic differences
What is the First Price Auction model? We answered this question a few months ago in this post on our blog. It was shortly after Google announced the introduction of this ad sales model. Now we would like to compare the two most popular auction models and discuss the differences between them. What is Second Price Auction? Let’s start with an example. We have 3 bidders, each of them proposes the following amounts that they are willing to pay for an ad impression: The bidder – $3.00 Bidder – $3.60 Bidder – $3.30 Who of them wins? The winner will be the highest bidder 2 ($3.60), but the fee to be paid will be the second highest bid in the auction ($3.30) plus $0.01. In this example the winning bidder will pay exactly $3.31. Curiosity It is worth mentioning that the model currently called Second Price Auction,…
Advertising initiative ads.txt
Technological changes, user expectations and recently formed Better Ads coalition make the online advertising market a real revolution. Transparency and automation process of purchase and sale becoming complicated. Experts said that ads.txt file – placed on the publisher’s website should be the solution.
Uncommon advertising formats – part 2
Ad visibility is a key to measure how well your ads are performing. Proper configuration and selection of suitable format guarantees effective communication. Despite of the dominance of standard advertising formats, new and creative formats types are coming to the industry.
Uncommon advertising formats
Online advertising has become an inseparable part of all marketing budgets of companies around the world. No wonder. There are over 3.5 billion active Internet users. How to reach them with advertising message?
Programmatic forecast for 2017
New year is well underway. Almost every company is doing a summary from the past year. This is an excellent opportunity to describe the current situation of Internet advertising market, to compare it to other media, as well as estimates of the dynamics and the value of digital communication.
Make your ads more viewable
Visibility of the ad is important for both as well as advertisers and Google. Effective advertising reaches a wide audience, encouraging them to take specific action, for example visit site, make a purchase or contact the store. What is viewability and how it is affect on advertising?
Is holistic yield a new trend?
The direction of online advertising development, especially in solutions for large online publishers, is increasingly becoming the cooperation of two, seemingly a little different worlds. It’s about direct sales and Programmatic – a combination of these areas, now is under the holistic yield management banner. What is the trend, and what the benefits of using it?
YIELDRISER LECTURE IN START-UP VILLAGE ZONE AT DMEXCO 2016
In a few weeks will take place the most important event in marketing trade – Dmexco fairs in Germany. We already know the program of conference, during which you can meet us.
How to increase blog traffic?
Some time ago, websites could just spam and achieve success. However, after the introduction of website ranking and algorithms, this is not an option anymore. So, how to increase blog traffic today? Check out our tips.
How to reach the audience thanks to Matched Content?
Matched content is relatively new feature (it was launched in April this year) of Google AdSense for better interaction with site’s audience. This tool allows you to promote your articles to website visitors. We prepared the list of few major information about matched content. If you are an active on-line ad market player, you will definitely have to check it out.