What you should know about the most popular ad sizes?
Advertising became an integrate part of our lives, especially in Internet. Almost every company invest in online marketing, but not all of them know how to do it. If you want to be seen on website, you have to choose most effective ads formats. Below is a short guide on format of Internet ads.
Rich Media Ad Units – choose the best
Rich Media – Interactive flash ads displaying over the content pages. It supports sound and video and has the size dimensions up to 640×480. This format allows to reach the high effectiveness of commercial advertising.
What you should know about Rich Media Ads?
Rich media banner is a new generation ad format, effectively promoting the brand and impacting the audience with interactive elements: sound, graphics, full-motion video, etc. This type of media advertising allows to make the advertisement more interesting due to its interactivity. Unlike standard animated images, it requires more complex technology development. At the same time, this format provides greater user involvement.
Out-Stream Video Formats in a nutshell
The practice shows that nowadays the most of media budgets in forward-minded companies are spent for videos. Unfortunately, for many companies pre-roll ads are too expensive to include into their advertising strategy. However, that doesn’t mean that they do not have other options. The introduction of the out-stream video ads has shifted the forces and made them more accessible.
How to monetize video-content on the website?
Video allows to obtain information quickly and vividly, making viewers feel all sorts of different emotions and to meet their entertainment needs. Video in internet is a modern and very effective alternative to television. How to monetize video-content on the website? We prepared the list of 6 main tips.
Programmatic Advertising
How to construct sales within programmatic? Open and closed auctions, fixed-price transactions, reserved inventory or no guaranteed – if you have not yet learned to understand this “cuisine”, read the article below!
Automated Guaranteed explained
The modern Age of Digital dictates the new rules of how to do business, which every successful entrepreneur needs to adopt and, what is more important, do it very fast. Businesses receive the significant part of its revenue from online advertising. Obviously, this induces many companies to increase their ad spending, that way developing the industry and creating the conditions for furthering the innovations. We decided to introduce you with some basic concepts.
Private Marketplace – definition and benefits
The online advertisement industry is changing rapidly. Sometimes it gets confusing and very hard to keep up with all the innovations and new terms, especially when different players use different terminology for the same things. We decided to initiate two-weeks introduction into some confusing terms and to explain them in details. Let’s start from the Private Marketplace – definition and its benefits for both Publishers and Advertisers.
Header bidding or waterfall – how it works and what is better?
As you probably know, waterfalling – programmatic model – has a new competitor. It’s a Header Bidding. In short, it’s a new way to monetize your inventory by allowing you to integrate with multiple programmatic companies. Some of the market experts claim that it’s a smarter way for making money from your website. Is it true or it is just another marketing trick?
Polish display advertising ecosystem 2016 in a nutshell
There is no better way to see the trends of display advertising ecosystem than put it into clear market map. In each country this advertising landscape looks a little bit different. Together with YieldRiser’s team, we have produced market map of Polish online display advertising sector. Why the map is so important? “Ecosystem maps are a great way to frame a discussion around how an industry is structured and where it is going. Improve Digital has done a great job mapping the European landscape.” – Terence Kawaja, form LUMA Partners said. We totally agree that every European market has their own character and specifics. Just take a look at the German online advertising market – it gathers a huge number of sales houses, which are taking care of the programmatic and dedicated sales. On the other hand, UK – the most developed European market – makes huge percentage…