How to increase revenue from the website?
Web content publishers are struggling with an increasing number of restrictions that significantly affect ad revenue. Numerous and new challenges are related to entry into force of Coalition for Better Ads, GDPR, the dynamism of mobile ads and the balanced media buying. The following article based on the experience of working with publishers presents 5 steps, thanks to which the website gets a higher monetization rate.
The future of programmatic model after GDPR
The basis of media buying in the programmatic model is precise targeting. Demography, geolocation, interests, shopping behavior – all this allows advertisers to reach the target audience with the message. However, the new regulations imposed by the GDPR cause a wide limitation of access to user data. This in turn forces advertisers to submit to the new digital reality. The changes we are witnessing are opportunity or a threat to the industry?
Ways to fight with adblocks
Blocking advertisements by Internet users is still a problem that strikes advertising industry. The biggest losses are recorded by publishers who earn money from displaying ads and content. However, there are ways to save income.
YieldRiser on Internet of Things Expo – IOTX 2018
Internet of Things Expo aims to bring companies offering the most innovative and game-changing security solutions for AI, Blockchain, IOT and enterprise cyber security. The agenda is directed by a powerful Advisory Board of senior end-users from Dubai Electronic Security Centre, Dubai Police and Smart Dubai. We encourage you to watch our video from IOTX 2018.
Maximizing revenues during the holiday season
Easter is not only a season of special discounts, but also tense time for advertisers. Without a doubt, the holiday season brings the highest CPM values throughout the year. It is important, that every publisher should have a strategy to use holidays to maximize website revenue. What is worth paying attention the most? Answer below.
Yield Riser on IOTX fairs in Dubai
Between 1 and 3 May 2018, Yield Riser – optimalization expert in a range of online advertising revenues, shows their offer on the Internet of Things Expo fairs in Dubai – one of the biggest technology event in the Middle East.
5 ways to increase fill rate
There are nearly one billion four hundred million websites on the Internet! A big part of them take advantege of advertising to earn money on traffic generate by visitors. For some publisher it is a main source of income and that is the reason they want to earn on every views as efficiently as possible. Fill rate come to succour them.
Publisher’s guide to video advertising
Due to a great number of formats and the viewers’ attention focused on image, digital video advertising gives the publishers a chance to increase revenues from advertising space. Creating an effective strategy for video monetization is only possible with the right method, accurate measurement and optimization. How to do it? The answer is to be found in the following article.
Advertising initiative ads.txt
Technological changes, user expectations and recently formed Better Ads coalition make the online advertising market a real revolution. Transparency and automation process of purchase and sale becoming complicated. Experts said that ads.txt file – placed on the publisher’s website should be the solution.
Cross devices in programmatic
Poles spend more than 6 h on Internet each day, of which 4.4 h on desktops and 1.3 h on mobile devices – according to We are social report published in 2016. Last year, the number of mobile users could increase significantly. However, this does not mean that Poles spend less time on the desktop. Surfing the Internet spread over several devices, depending on where we are. How use their advertising power?