Google introduces the first price auction model
In last weeks, Google announced that by the end of the year will introduce the first price auction model. Why did they decided to do this right now? What the first price auction is? Before the first price model has launched we have only the second price auction model. It consisted in the fact that the winner has to bought placement for one cent more than the second highest offer. Today we use mainly the first price auctions in which the winners pay as much as he actually offered – the highest price. Thus, the second price offer does not affect the final amount in any way. First price auction in Google Most DSP and SSP vendors switched to first price auctions much earlier than Google. Industry experts have wondered when this moment will come. This was extremely important due to the fact that the Google advertising ecosystem has globally…
How will the coming months change programmatic?
Last year RODO has starded a revolution in the Internet advertising market. This also applies to the programmatic model which is still waiting for a lot of changes. What else will influence its shape? The introduction of UE directive has made a lot of confusion. Despite this advertisers still want to ivnest in programmatic. According to Zenith, marketers want to spent 65% of budget from digital marketing on programmatic. So expenditure of programmatic advertising will increase from 70 mld USD in 2018 to 84 mld USD in 2019. Nevertheless it is not a secret that programmatic will be change a lot. Here you can find five more important issues that will shape this model in the near future: RODO will stop affect the decisions and actions. Last year, after the entry into force of this regulation, advertisers reduced programmatic use by 20-50%. Despite of the time market is still afraid…
How to increase revenue from the website?
Web content publishers are struggling with an increasing number of restrictions that significantly affect ad revenue. Numerous and new challenges are related to entry into force of Coalition for Better Ads, GDPR, the dynamism of mobile ads and the balanced media buying. The following article based on the experience of working with publishers presents 5 steps, thanks to which the website gets a higher monetization rate.
Maximizing revenues during the holiday season
Easter is not only a season of special discounts, but also tense time for advertisers. Without a doubt, the holiday season brings the highest CPM values throughout the year. It is important, that every publisher should have a strategy to use holidays to maximize website revenue. What is worth paying attention the most? Answer below.
5 ways to increase fill rate
There are nearly one billion four hundred million websites on the Internet! A big part of them take advantege of advertising to earn money on traffic generate by visitors. For some publisher it is a main source of income and that is the reason they want to earn on every views as efficiently as possible. Fill rate come to succour them.
Publisher’s guide to video advertising
Due to a great number of formats and the viewers’ attention focused on image, digital video advertising gives the publishers a chance to increase revenues from advertising space. Creating an effective strategy for video monetization is only possible with the right method, accurate measurement and optimization. How to do it? The answer is to be found in the following article.
Cross devices in programmatic
Poles spend more than 6 h on Internet each day, of which 4.4 h on desktops and 1.3 h on mobile devices – according to We are social report published in 2016. Last year, the number of mobile users could increase significantly. However, this does not mean that Poles spend less time on the desktop. Surfing the Internet spread over several devices, depending on where we are. How use their advertising power?
Uncommon advertising formats
Online advertising has become an inseparable part of all marketing budgets of companies around the world. No wonder. There are over 3.5 billion active Internet users. How to reach them with advertising message?
Programmatic forecast for 2017
New year is well underway. Almost every company is doing a summary from the past year. This is an excellent opportunity to describe the current situation of Internet advertising market, to compare it to other media, as well as estimates of the dynamics and the value of digital communication.
Is holistic yield a new trend?
The direction of online advertising development, especially in solutions for large online publishers, is increasingly becoming the cooperation of two, seemingly a little different worlds. It’s about direct sales and Programmatic – a combination of these areas, now is under the holistic yield management banner. What is the trend, and what the benefits of using it?